Mission Mission

Woah, did you know you can “walk” through Bi-Rite using Google Maps? I didn’t either, until I accidentally dragged the little yellow Google dude on top of it. See for yourself.

It’s surprisingly high-resolution. You can even zoom in and read the sandwich menu. Glad Google decided to preserve this snapshot of history. In 10 years we’ll be looking back at this and saying, “wow I remember when a 2″ x 2″ block of artisanal cheese only cost $7!”

Anyone know any other places that have this enabled? I want to live vicariously through my web browser as I work all day in an Oakland cubicle.

Available now, at Bi-Rite.  ‘Tis the season!

The Chronicle published a piece on Bi-Rite’s business and expansions yesterday, which is probably why no one noticed.  I know the Creamery took over a neighboring space for an expansion, and we can all agree that having to wait a little less for some Brown Sugar is a wonderful thing, but being labeled as a “mini-empire” at Dolores Park makes our neighborhood organics aisle sound a little too much like a strip mall.  That said, the Chronicle does shed some light on some interesting facts on the Bi-Rite shops that I didn’t know, like it makes $4k per square foot (vs. $200-$300 at traditional supermarkets) and they have beehives on the roof.

(link)

(photo by le)