Mission Mission

It’s what the kids are doing these days. Hot new look for fall.

Now please enjoy this list of past “hot new look” posts…

They’re taking over the world! Here’s the announcement:

We’re proud to announce the opening of Self Edge Mexico, our first location outside of the USA.  Opening in beautiful San Jose del Cabo we’ve tweaked our usual offerings to better fit the year round summer heat and the vibe of the region we’re in.  Beaches, sandy dunes, palm trees, amazing fishing and surfing, and more mezcal and tequila than we know what to do with.

 With our new location we’ll be carrying a large assortment of warm weather wear, shorts, eyewear, jewelry, sandals, and even adding a couple of Mexican lines to the mix.  With the exception of our two new lines the rest of the products will still be made by the Japanese (and some American) brands which we’ve been stocking for years.  We can’t leave out the jeans though, two or three models of jeans from every brand we stock will also be available at SEMX.

Here’s a short video about the new store:

And lastly, opening weekend party info (!):

We’re having a large opening party weekend complete with a party at the store, pre-parties, post-parties, a comedy night in San Jose del Cabo with Dean Delray and Nick Youssef, and more. We have quite a few confirmed attendees coming from the states, from brand owners to clients to friends. We’re excited to share an area we love very much with our favorite people. If you plan on making it and need help with travel arrangements please email us at denim@selfedge.com and we can help you sort out your flights and hotel.

Self Edge Mexico Party Weekend Info
Downtown San Jose del Cabo Art Walk
Thursday, November 12th / 6pm to 10pm
Meet at La Gabacha Bar at 6pm

Self Edge Mexico Opening Party
Friday, November 13th / 5:30pm to 8pm
@ Self Edge Mexico

The Comedy Store Legends Dean Delray & Nick Youssef, Live in Los Cabos
Saturday, November 14th / 8pm to 10pm
Location TBA (in Centro, San Jose del Cabo)

Self Edge Weirdo Fish Taco Party w/ DJ Mr. Vacation
Sunday, November 15th / Noon until you can’t stand.
@ El Marinero Borracho (aka, The Drunken Sailor)

We should all go!

Doctor Popular is at it again:

Order yours here. (Christmas is only a few weeks away.)

[via Stokemonster]

Local fashion blog SF Looks asked Max about style:

My style is inspired by the Fahzrü movement in Melbourne. It is a collective of young artists who support boutique fashion labels whose shopfronts exist below street level. My wardrobe is in aspiration of my identity as a Subterranean Unicorn, a title bestowed upon me by my peers.

Read on for more.

This is Snezana, featured last week on the local fashion blog SF Looks. Here’s what she has to say about her look:

Today my outfit is rather conservative. I usually like layering bold prints and colors (often ugly ones), but I am slowly shifting towards incorporating white, off white and black. I’m interested in 30s shapes and 80s avant garde, ethnic garments and Uzbek tribal jewelry, loose fit and excessive amounts of fabric, vintage military accessories and 50s statement hats.

I too have always been into vintage military accessories. As a little kid I toted around my grandpa’s war compass everywhere I went, until some fun-hating neighbor told my mom it was probably a little bit radioactive.

[link]

Get one from Amos himself out on the sidewalk someplace, or at Outside Lands in Golden Gate Park this weekend, or here on the website.

[via Gillian]

[via Stokemonster]

Ripped my favorite old jeans in a critical spot. Luckily, @missionmission has chronicled so many crotch blow outs I know what to do.

— Cosmic Amanda (@quonky) June 12, 2015

The main one is this one though:

Read all about it in our popular post “This is definitely the most fucked crotch I’ve ever seen” from April 2014, and then you’ll know exactly how to deal with a crotch blow-out of your own.