It’s in the same building as Mission Bicycle, behind a locked door. To open the door, you have to check in using Foursquare or Instagram. (Or just ring the doorbell, I guess.) The door opens, you go inside, up a flight of stairs, and then you’re in Photojojo‘s secret store surrounded by lots of great gifts for the pro and amateur photographers and photography enthusiasts in your life.
Man, it’s hard enough to get enough customers to support a business without putting up barriers they have to overcome to have the privilege of putting money in your hands. But hey, maybe exclusivity is that great a lure.
Wow, I think Photojojo, just jumped the shark.
Why the fuck is a photojojo? I thought we had the Internet for a reason?
I don’t understand this place. They sell products from Think Geek for more and there is a barrier to entry. Best of luck, but it lives in a world of cognitive dissonance.
let’s keep it a secret when they close, too.
The way I read that twee sign at the entrance is that you have a choice btwn the 4sq/instagram and ringing their buzzer like a regular person.
The third choice is to shop somewhere where you don’t need to perform any tricks to get in the front door.
I found the sign annoying, but then I realized how annoying it is that other businesses just make me ring the buzzer like a boring old tool and I got over myself. Well, I didn’t, but I thought that I should.
I’ve got all these items packed away in a musty basement cache. But there is no cachet to my cache, unless I charge much cash. It’s really an eBay vendor? I’ll do one better: call me on my rotary dial phone, leave a message on my cassette answering machine and I’ll call you back when I get home to retrieve the messages.
–sent from my Windows ’98 desktop