Iconic Coca-Cola sign currently implores SF to ‘Enjoy Coc,’ possibly in celebration of Pride Month?

Same thing on both sides! Had no idea Coca-Cola was such a sexed-up megacorporation! We checked with SFist editor Brock Keeling, whose offices are just blocks from the sign, to confirm that this was a new phenomenon, and this is what he said:

Brock: Allan, it’s Pride month. Of course it’s going to say that

Of course! So yeah, enjoy, everybody!

19 Responses to “Iconic Coca-Cola sign currently implores SF to ‘Enjoy Coc,’ possibly in celebration of Pride Month?”

  1. Nigel Mansell says:

    Well played, Brock.

  2. Lover says:

    I’ve got the sense of humor of a 12 y/o!

  3. Natalie says:

    I knew it was SF. And I’m sorry, I never pay attention to billboards. They’re not in my field of vision, apparently. But they are when there’s humor involved.

  4. Ariel Dovas says:

    I took a pic of it Friday night from the freeway, but it came out too blurry. Glad you took care of it!

  5. Jonathan Lemon says:

    Ha! Reminds me of the time about 20 years ago when it had a similar problem: “Die Coke”.

  6. chumpguy says:

    This reminds me of the extremely unfortunate malfunction of the Jewelery Mart sign maybe 8 years ago when it only lit up “Jew Mart”.

    I feel like a bigot for even noticing, but it really happened.

  7. John Law says:

    Hotel Essex in the Tenderloin has a big vertical neon sign. One time some years back, the middle four letters were out.

  8. kyle says:

    McDonalds on Van Ness reading “Mc Alds”

  9. Wc1 says:

    haha! Get it? It’s funny cuz gay guys like cock! Omg that is hysterical!

  10. Lynne says:

    If only our LGBT community had seen the sign in its original form…spewing joy (sparklers) from the center to the top