Fresh & Easy on 24th and S. Van Ness gets the go-ahead, sans booze

Fresh & Easy, the rapidly expanding supermarket chain that combines the charm of an expensive Trader Joe’s with the mystique of a cheaper Whole Foods, has been approved by the Planning Commission to take over the old Delano’s space. Convenient location in an area where supermarkets are sparse, so for the moment I’m for it. It’ll also have a nice parking lot for the seven of you who drive.

Curbed SF reports:

The Commissioners added a condition that they could only sell beer and wine, since “most kids are not trying to steal wine at the grocery store”. The project was approved 4-3, with the condition that Fresh & Easy must apply for WIC as soon as the moratorium is lifted, and they must aim to meet a 100% local hiring goal.

Read on.

24 Responses to “Fresh & Easy on 24th and S. Van Ness gets the go-ahead, sans booze”

  1. Dr. Fart says:

    Fresh & Easy on my ding-a-ling

  2. Andy says:

    whole foods is cheap?

  3. J-Lub says:

    5-4?! Jeezus.

  4. Herr Doktor Professor Deth Vegetable says:

    Yeah. Bummer that it ended up with the Tesco spin-off instead of a Grocery Outlet (The GrossOut kicks ass!), but still glad that anything is going in there.

  5. scum says:

    Im pretty sure Trader Joes is a lot cheaper the Whole Paycheck.

    • Fact Checker says:

      That’s right. “TJ’s < F & E < WF" claims the article. I would have assumed so, but http://www.scribd.com/doc/16426530/Trader-Joes-vs-Whole-Foods-Cost-Analysis

      • codesmith says:

        Slightly interesting comparison of products (including sale items?) but totally bogus summary. Add up all the costs of actually compared to products and TJs is much cheaper than the summary would suggest.

        You do have to be somewhat careful shopping at TJs though. Some of their stuff – especially the per item priced organic fruits/veggies – are very expensive. Even more than Rainbow.

    • reading police says:

      I’m pretty sure you and Andy need to work on your reading comprehension. “combines the charm of an expensive Trader Joe’s with the mystique of a cheaper Whole Foods” does not mean that Trader Joe’s is expensive nor that Whole Foods is cheap.

      It means that if there were such a thing as a more expensive version of Trader Joe’s AND a cheaper version of Whole Foods AND through some terrible alchemy you combined the two, the result would Fresh & Easy. I have no idea if that’s true because I’ve never shopped at one.

  6. thefrederale says:

    Has anyone been to a Fresh & Easy? It’s just a giant 7-11 with odd British products wrapped tightly in plastic. I’m not complaining.

    • Herr Doktor Professor Deth Vegetable says:

      Yeah, they’re owned by Tesco, which is essentially the UK Equivalent of WalMart.

  7. no.thanks. says:

    HOLY FUCK!
    this is such good news!

    I LOVE FRESH AND EASY.

    ya’ll dont even know!

  8. thefrederale says:

    Hey everybody. They are going to be hiring. People in the Mission get first dibs. Who’s in?

  9. El jeffe says:

    It’s better than nothing.

  10. Old Mission Neighbor says:

    WHEN

  11. Mola Mola says:

    I like Fresh&Easy. :D

  12. Ellen says:

    I’m bummed. I’ve shopped at F&E, and everything is overpackaged, and many items are cheaper elsewhere. Plus, all checkout is automated, meaning fewer employees. It’s difficult to shop for 1 or 2 people — all the meats, produce, etc. are in packs of multiples. It’s better than an empty shell, but I would have preferred Grocery Outlet or Trader Joe’s.