Brand New, the world’s best branding blog, today veers away from big global and national brands and takes a look at a little ol’ restaurant that started out in the Mission:
The previous logo, apart from being almost a non-logo, was somewhat confusing, highlighting “ED” above anything else and the old menus didn’t quite make justice to the $11-cocktails or $50-plus-wine bottles available. The new logo is an elegant, Lubalin-esque solution that, if not entirely perfect — the tracking feels a little tight and I wish the diagonal line connected in a smoother way with the “THE” on top — conveys a better sense of upscale dining and the uniqueness of the restaurant.
Read on to see how the new logo is applied to menus and and other stuff.
went from looking like a late 1990′s indie band logo to an early 2010′s indie band logo. makes sense.
Has a classic 70′s album art touch. I like it.
This.
I like the new logo, but I’m still not gonna eat at that pretentious wankshack.
Your loss, baby.
I am OK with that.
Never heard of it.
For some reason, I liked the old one better.
Like it. I’t definately an improvement.