Bay Citizen caught up with one of the creators of the viral hit and got the full story:
We had done some sketch shows on SF’s foodie culture and the idea about the coffee brand really came to mind. I started seeing ten, thirty people standing in line outside of the Blue Bottle kiosk in Hayes Valley, and I started talking to people who had French press on their desks. And Ritual has been a fixture in the Mission for several years now. The lines that you see outside of these places, the cross between branding and authenticity…it struck us that there was a lot of fun to be had and there was a real passion for coffee in this town.
