It turns out that I do have one serious objection to this Levi’s PR move, and it is that slogan. Lies that pander to popular sentiment are the most contemptible kind of advertising (cf. Diesel’s “Smart vs. Stupid” campaign). I don’t care how cute they seem.
This alteration doesn’t do much to address what I’m talking about, but it is a welcome pie-in-the-face.
You don’t need to hack this ad- it’s already hacked itself: the bus-shelter version reads, along the lower edge, “The views expressed in this advertisement do not necessarily reflect the views of the San Fancisco Municipal Transportation Agency.”
Allan Hough (7858)
Brittany Janis & Katie Cruz (104)
Pretty damn funny!
It turns out that I do have one serious objection to this Levi’s PR move, and it is that slogan. Lies that pander to popular sentiment are the most contemptible kind of advertising (cf. Diesel’s “Smart vs. Stupid” campaign). I don’t care how cute they seem.
This alteration doesn’t do much to address what I’m talking about, but it is a welcome pie-in-the-face.
You don’t need to hack this ad- it’s already hacked itself: the bus-shelter version reads, along the lower edge, “The views expressed in this advertisement do not necessarily reflect the views of the San Fancisco Municipal Transportation Agency.”