Mission Mission

Rather than just stirring up controversy about the new Levi’s project on Valencia like we did, our pals at SFist went inside:

So, the new Levi’s pop-up thing (they’re reluctant to call it a ‘store,’ and it’s kind of not) in the former Slanted Door location on Valencia Street between 16th and 17th, is an interesting phenomenon. While on the one hand, cynics may want to see it as a simple branding exercise, it appears to be more than that, and presents an example of a retailer trying to do something creative and altruistic for an urban community, while still selling a few pairs of jeans.

I encourage you to read the rest. This is clearly not “formula retail,” so perhaps that explains why Levi’s was not rebuffed the way American Apparel was early last year.

2 Responses to “Inside the Levi's Workshop”

1. marcos says:

   July 12, 2010 at 8:18 am

   Sweatshop profits are toxic, it is not okay to pretend that replacing outsourced jobs can be compensated with poison profits.

   Good thing that it only lasts for two months, but the Mission Print Collaborative is gonna have some ‘splaining to do. Charging hundreds of dollars to community folks to learn printing and then shacking up with Levis? Is there nothing these nonprofit CORPORATIONS won’t sell out for a quick buck?
2. Mazzy says:

   July 12, 2010 at 9:48 am

   I guess American Apparel should have bought a friggen printing press.
3. A Saturday at the Levi’s Pop-Up « Mission Mission says:

   July 19, 2010 at 10:35 am

   [...] Inside the Levi’s Workshop Explore posts in the same categories: Fashion, Local Businesses, Music [...]