In a sprawling new Hypebeast interview, Self Edge honcho Kiya Babzani talks about — among other things — the differences between the original shop on Valencia and the recently opened sister shop in New York City:
The buying patterns and markets, for one thing in NY they have seasons, something we don’t really have in SF. So in the Winter it’s all warm gear and in the Summer it’s all Summer clothes. In SF, people are buying short-sleeve shirts and jackets year round. Also the customer is a bit different in NY, less concerned with the brand and they want something that’s more dressy looking and less vintage. But that’s expected, the vintage and 50’s scene in NY is near non-existent compared to how large the culture is in California.
Read the full interview here, though you should know it’s nowhere near as hard-hitting or personal as Mission Mission’s Self Edge profile from last year.