Hmm, what’s this? The flag of some breakaway Soviet republic? Fabricstan?
Nope — just a Levi’s ad…
…tacked up to the windows of Groger’s Western Store on Valencia & 26th.
Guess that explains the burnt orange bicycles and lavender sawhorse (which is now gone). For a minute I though Levi’s was opening up a store on Valencia. La Lengua would welcome you with open arms.
But you have to admit it’s rather appropriate for Groger’s. Though I really don’t know which of those colors would go best with a brushpopper shirt.
These are up in Hayes Valley as well. Not only was there a corduroy bike and a traffic barrier thingy, but there is also a corduroy covered mannequin at Propeller and the banners are hanging on the side of the old Hayes Valley Market.
Opening Ceremony is the new Ace Hotel is the new Monocle is the new streetwear.
What is the deal with Grogers anyway? I have lived here 12 years and never seen a soul inside. Must be a front for something.
It is viral marketing for ugly shirts, which thanks to this post has been a rousing success.