I’m not going to lie, I was just a little crushed to find out that the owner of Mr. Pickle’s last name was not “Pickles”:
Across from Los Jarritos is Mr. Pickles Sandwich Shop, a popular deli that has also continued to thrive during hard economic times. The business garnered some notoriety this year when its ubiquitous sandwich board – a sandwich-toting, sombrero wearing pickle – was stolen. It was eventually returned, said owner Diyana Jwenit, but only after a neighborhood-wide manhunt.
“Everyone was looking for Mr. Pickles,” she said – the police, customers, even the Mission Local blog. One day, a number of police officers rushed into the shop after hearing that Jwenit had been tipped off with an address (it was a false lead).
Eventually, the thief was shamed into calling Jwenit and returned the cutout. She credits the neighborhood.
“It’s the Mission,” she said. “It’s full of great people – everyone helped out.”
(Oh yeah, the article was about the economic times or something in the Mission. Maybe you want to read it??)
Previously on Mission Mission:
Too bad the chronicle doesn’t know what “ubiquitous” means. Go traditional media!
The reporter has about as solid a grip on synonyms as Kevin here has on the apostrophe, it’d seem. The copy desk is dead.
http://www.google.com/search?client=safari&rls=en&q=mr+pickle's&ie=UTF-8&oe=UTF-8